Build velocity · Public record

What we’ve shipped, what’s in flight.

ASOLOOPis in production and shipping weekly. This page is the honest record — what landed, what’s in flight, and what’s on the roadmap with a clear status flag so you can see exactly where each commitment stands.

1. 2026-07-19

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   Marketing

   Live

   Site refresh: clearer pricing, comparisons, and multi-market messaging

   Rebuilt the marketing site's pricing page, comparison pages, and homepage around the loop ASOLOOP actually runs — propose, generate, launch, apply the winning variant, and report it in revenue, across both stores and in your listing's own storefront language.

2. 2026-07-12

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   Frontend

   Live

   Signal sources now list every import, with one-click rescrape or revoke

   Evidence → Signal sources shows every import per source with signal counts and last-updated times. Rescrape any source on demand, or revoke an import within a 7-day undo window — the same reversibility guarantee that covers every other signal.

3. 2026-06-29

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   Algorithm

   Live

   Every hypothesis now comes with an instant preview before you commit

   Every hypothesis candidate — in the pool, on a recommendation card, or during onboarding — renders an automatic preview (one copy variant, one draft image) so you can judge the idea before generating the full creative set. Approve to produce the real variant with full editing control, or request a correction in your own words.

4. 2026-06-24

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   Algorithm

   Live

   Operator-approved winners: Approve or Reject before a result goes live

   When an experiment finishes with a winning variant, it lands in a Pending review queue instead of applying automatically — unless you've turned on auto-apply for that app. Review the result and Approve or Reject before it ships to your live listing.

5. 2026-06-20

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   Backend

   Live

   Hardened workspace data isolation across the API

   Extended the workspace-boundary checks that already protect experiment and app data to every remaining API endpoint, closing a class of cross-workspace access gaps. No customer action needed.

6. 2026-06-16

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   Frontend

   Live

   Evidence, reorganized: one home for signals, hypotheses, and sources

   The Learnings section is now Evidence, with signals, hypotheses, the brief, and signal sources under one consistent home. Old bookmarks and links still work — they redirect automatically.

7. 2026-06-02

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   Algorithm

   LiveF5

   Why-this dialogue — Agent-mode interrogation

   Interrogate any Agent-mode recommendation: see the signals, their weights, and the alternatives ranked underneath the top candidate — every answer traceable to its source. Algorithm, router, and the in-product dialogue surface are live; the reasoning layer is fully shipped.

8. 2026-06-02

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   Connectors

   LiveF4

   Four live MMP connectors — AppsFlyer, Adjust, Branch, Firebase Analytics

   Connect and cohort sync are live across all four MMPs, at the same precision discipline. Revenue denomination reads from AppsFlyer today — a workspace-level revenue band computed from your connected AppsFlyer revenue, never a point estimate. Translating Bayesian CVR posteriors into expected revenue ranges via your real ARPU, install-to-paid rate, and lifespan, and wiring the Adjust, Branch, and Firebase revenue paths, is in progress. Connect the one you already have.

9. 2026-05-09

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   Marketing

   LiveMKT-PAGE-LEGAL-TRUST + MKT-PAGE-DESIGN-PARTNERS

   Website page-surface expansion: Phase 1 + Phase 2

   Shipped /terms, /security, /dpa, /design-partners. Stripe-procurement-readiness signal active; Teams procurement DPA-availability surfaced; Technical Influencer security-review path live; GTM Channel-1 + Channel-4 outreach now has a canonical landing URL.

10. 2026-05-09

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    Attribution

    LiveENG-LAUNCH-ATTRIBUTION

    Launch attribution end-to-end

    UTM capture on the marketing site, signup-payload ingestion on the product app, channel-rule registry, and an operator dashboard at /admin/attribution. Per-piece organic-content trial-signup attribution live.

11. 2026-05-09

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    Marketing

    LiveMKT-CONTENT-PHASE-1 + MKT-OPS-LANDING-COPY-REFRESH

    Week 20-21 blog batch + landing-page copy refresh

    Four blog posts shipped (App-Specific hub, Reversibility hub, Memory spoke, MobileAction comparison) closing the six-pillar hub set and the top-3 incumbent comparison set. Landing-page surface rebuilt for production quality with ICP-routing section between Stats and CTA banner.

12. 2026-05-08

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    Billing

    LiveENG-BILLING-STRIPE

    Stripe billing foundation

    Customer / Subscription / WorkspaceAddon ORM + 8 HTTP endpoints + entitlements + webhooks + dunning + Settings → Billing UI panel + TrialBanner wire-in + per-app-quantity verify scripts.

13. 2026-05-08

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    Brand

    LiveMKT-BRAND-V1.1-EXPANSION (Part A)

    Brand guidelines v1.1 + globals.css alignment

    BRANDING.md patched v1.0 → v1.1 with extended color tokens (Primary Soft, Primary Dark, Ink 2, Surface Alt, Divider Soft), refined opacity rule, typography scale, spacing scale, component patterns, and quantified logo clear-space. globals.css aligned with inline section comments.

14. 2026-05-08

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    Marketing

    LiveMKT-WEBSITE-ADOPT + MKT-CONTENT-PHASE-1

    Production-stage flip + indexing enabled

    Site stage flipped from design-partner → production. NEXT_PUBLIC_ALLOW_INDEXING=true by default. /pricing promoted to primary nav. All trial CTAs live across the site. Initial campaign catalog (4 TOFU pillar hubs + 2 MOFU comparisons) shipped.

15. 2026-05-08

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    Marketing

    LiveMKT-PRICING-PAGE-COPY

    Pricing page + tier comparison + AI-Model section

    /pricing route shipped with 3-tier comparison table (Starter / Pro / Teams), monthly/annual toggle, Connect Your AI Model section, stack-fit comparison (additive-not-replacement), 10-question FAQ. Connect-Your-AI-Model adopted as the universal label across all tiers.

16. 2026-05-08

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    Frontend

    LiveR7

    R7 frontend wire-in

    HOLISTIC prop swap + DecompositionEditor surface — operator-editable rule decomposition for the recommendation pipeline.

17. 2026-05-08

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    Algorithm

    LiveR1a

    R1a Experiment entity migration

    Algorithm-layer Experiment entity migration shipped. R1b App entity migration deferred pending downstream coordination.

18. 2026-05-07

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    Frontend

    Live

    Per-row provenance chip + diagnostic tooltip polish

    Ranking surface: every recommendation row now carries a per-row provenance chip showing which signals contributed and at what weight. Diagnostic tooltip polish on /recommendations.

19. 2026-05-07

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    Frontend

    Live

    stream_b_merged_count diagnostic on /recommendations

    Surfaces the count of secondary-stream signals merged into the primary recommendation stream — observability for cycle-program iteration debugging.

20. 2026-05-07

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    Programs

    In progressR12

    R12 cycle program iteration: algorithm + worker

    Cycle-program iteration loop landed at the algorithm and worker layers. Each iteration writes contribution to the per-app evidence library; the next iteration starts from accumulated signals. UI variant selector outstanding.

21. 2026-05-07

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    Programs

    In progressR14

    R14 Programs UI scaffold

    /programs SPA route + ExperimentSchedule entity scaffolded; cadence selectors (daily / weekly / biweekly / monthly / quarterly); per-program evidence-summary card.

22. 2026-05-06

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    Algorithm

    Live

    testing_appetite consumer migration to confidence_setting

    Consumer surface deprecated per Direction #19; migration path to confidence_setting documented in PROMPT artifact.

23. Roadmap

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    Algorithm

    RoadmapF1

    F1 Industry Pattern Library

    Industry-specific pattern library (Source 8) carrying compounding per-app evidence proof — Pro+. Read-path + Source 8 worker remaining (ROADMAP C3).

24. Roadmap

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    Backend

    RoadmapPROD-PRICING-D-4

    Multi-region data residency at Teams

    EU and APAC residency regions. Teams tier; V1.1 Wave 6.