Pricing · 7-day free trial · cancel anytime

Every plan runs the full loop.

Pick how many apps, and how much autonomy. Per app, per month — annual contracts get ~17% off. Every plan starts with a 7-day trial: credit card required to start, not billed until you stay.

Tier comparison

Three tiers. Per app, per month. Annual contracts get ~17% off.

130

Starter

$41/app / month / billed annually

Solo ASO operator or growth lead proving ASOLOOP on one app. Expense-card friendly, zero procurement.

Apps1Seats1
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Most popular for in-house ASO

Pro

$74/app / month / billed annually

ASO operator plus a finance / ops partner. Two apps, two seats, invoice billing, MCP agent access.

Apps2Seats2
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Teams

$124/app / month / billed annually

3 apps: $372/mo billed annually — the whole price

Portfolio teams running ongoing PPO + SLE/CSL programs across many apps, with cross-functional reviewers. Self-serve — no sales call required.

AppsUnlimitedSeatsUnlimited
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7-day free trialCredit card required to start, not billed during the trialPublishing to both stores and asset download unlock when you convert

What's in Starter?

Limits

  • Apps included1
  • Seats1
  • Asset download retention12 months

The loop

  • Full experiment loop — propose, generate, launch, ship the winner, learnIncluded
  • Apple PPO + Google SLE/CSL store experimentsIncluded
  • CPP / CSL management (paid-traffic landing pages)Not included
  • Programs — scheduled experiment cyclesNot included
  • Auto-apply winner + Autopilot, reversible (14-day revert)Included
  • Experiment tracking, full history + per-app evidence layerIncluded
  • Revenue-denominated confidence (4 live MMPs)MMP-gatedRevenue reads from connected AppsFlyer data today — the Adjust, Branch and Firebase connectors are live for cohort sync, and their revenue paths are in progress. Revenue denomination lands today as a workspace-level band on the Teams-tier stakeholder dashboard; per-experiment revenue ranges are in progress.
  • Multi-market: in-language analysis + claim-safe generation (~30 storefronts)Included

Connect Your AI Model

  • Connect your AI Model (BYOK Anthropic / OpenAI / fal.ai)Preferred (managed metered fallback)
  • Managed-AI budget included (text + image)$5 /app/moMetered managed generation on every plan. On budget exhaustion you get a connect-your-own-key prompt — never a silent stop, never an auto-charge.
  • Reasoning modelHaiku 4.5 (locked, all tiers)

Team & governance

  • Multi-seat collaborationNot included
  • MCP agent accessRead-only (list apps + context)
  • Invoice billingNot included
  • Executive Progress Report (stakeholder PDF export)Not included
  • Priority support (<24h response)Not included
  • Regulated-category claims + rights attestationNot included
  • API access (read-only API keys)Not included
  • SSO / SAML · SLA supportNot included
  • Custom integrations + volume pricingNot included
What's in Pro?

Limits

  • Apps included2
  • Seats2 (operator + finance)
  • Asset download retention12 months

The loop

  • Full experiment loop — propose, generate, launch, ship the winner, learnIncluded
  • Apple PPO + Google SLE/CSL store experimentsIncluded
  • CPP / CSL management (paid-traffic landing pages)Included
  • Programs — scheduled experiment cyclesIncluded
  • Auto-apply winner + Autopilot, reversible (14-day revert)Included
  • Experiment tracking, full history + per-app evidence layerIncluded
  • Revenue-denominated confidence (4 live MMPs)MMP-gatedRevenue reads from connected AppsFlyer data today — the Adjust, Branch and Firebase connectors are live for cohort sync, and their revenue paths are in progress. Revenue denomination lands today as a workspace-level band on the Teams-tier stakeholder dashboard; per-experiment revenue ranges are in progress.
  • Multi-market: in-language analysis + claim-safe generation (~30 storefronts)Included

Connect Your AI Model

  • Connect your AI Model (BYOK Anthropic / OpenAI / fal.ai)Preferred (managed metered fallback)
  • Managed-AI budget included (text + image)$10 /app/moMetered managed generation on every plan. On budget exhaustion you get a connect-your-own-key prompt — never a silent stop, never an auto-charge.
  • Reasoning modelHaiku 4.5 (locked, all tiers)

Team & governance

  • Multi-seat collaboration2 seats (operator + finance)
  • MCP agent accessRead + write via hosted endpoint + token
  • Invoice billingIncluded
  • Executive Progress Report (stakeholder PDF export)Included
  • Priority support (<24h response)Included
  • Regulated-category claims + rights attestationDoc-upload self-service
  • API access (read-only API keys)1 req/s
  • SSO / SAML · SLA supportNot included
  • Custom integrations + volume pricingNot included
What's in Teams?

Limits

  • Apps includedUnlimited
  • SeatsUnlimited
  • Asset download retentionCustom

The loop

  • Full experiment loop — propose, generate, launch, ship the winner, learnIncluded
  • Apple PPO + Google SLE/CSL store experimentsIncluded
  • CPP / CSL management (paid-traffic landing pages)Included
  • Programs — scheduled experiment cyclesIncluded
  • Auto-apply winner + Autopilot, reversible (14-day revert)Included
  • Experiment tracking, full history + per-app evidence layerIncluded
  • Revenue-denominated confidence (4 live MMPs)MMP-gatedRevenue reads from connected AppsFlyer data today — the Adjust, Branch and Firebase connectors are live for cohort sync, and their revenue paths are in progress. Revenue denomination lands today as a workspace-level band on the Teams-tier stakeholder dashboard; per-experiment revenue ranges are in progress.
  • Multi-market: in-language analysis + claim-safe generation (~30 storefronts)Included

Connect Your AI Model

  • Connect your AI Model (BYOK Anthropic / OpenAI / fal.ai)Optional alongside managed
  • Managed-AI budget included (text + image)$20 /app/moMetered managed generation on every plan. On budget exhaustion you get a connect-your-own-key prompt — never a silent stop, never an auto-charge.
  • Reasoning modelHaiku 4.5 (locked, all tiers)

Team & governance

  • Multi-seat collaborationUnlimited
  • MCP agent accessFull MCP + in-product AI chat
  • Invoice billingIncluded
  • Executive Progress Report (stakeholder PDF export)Included
  • Priority support (<24h response)+ Dedicated CSM
  • Regulated-category claims + rights attestationCSM-gated + Rights Administrator role
  • API access (read-only API keys)5 req/s
  • SSO / SAML · SLA supportIncluded
  • Custom integrations + volume pricingNegotiated (Custom-contract Teams)

What running the loop costs today

Price it against the labor it replaces — not the dashboards it sits beside.

ASOLOOP is cheaper than every alternative that actually does the work, because the AI does the labor — proposing, generating, launching, applying — not human hours. Ranges, not promises: every figure below is the market rate band, and every ASOLOOP price is on this page.

$3K–4K/mo

The manual status quo

~10 hrs/week of specialist tracking, stitching, and applying at a loaded rate — before a single test ships.

$2K–10K/mo

An ASO agency retainer

Strategy plus hands — billed monthly, whether or not an experiment runs.

~$25K/yr

The enterprise suite

Sales-gated experiment platforms priced for procurement, not for operators.

No promised numbers, no lock-in theater: every applied winner is reversible inside a 7-day window, cancel takes effect at the next renewal, and your evidence exports on request. The guarantee is reversibility, not a revenue figure.

Pricing FAQ

Pricing questions, answered.

Can I upgrade or downgrade tier mid-cycle?

Yes. Upgrade applies immediately with prorated billing. Downgrade applies at the next renewal — your evidence layer persists either direction.

What happens to my experiment evidence if I cancel?

You can export all your data on request — full experiment history, signals, programs. We retain your data for 30 days post-cancellation in case you reactivate; after that, it's purged.

Why is there no free tier?

Because pricing that feels indie reads as not-credible to the operators we're built for. The 7-day trial gives every prospect the complete intelligence loop on their own app — proposals, generated creative, signal-backed reads. Publishing to both stores and asset download unlock when you convert. If $49/app/mo is the wrong floor for your portfolio, the trial will tell you.

Do I have to bring my own AI key?

No. Every plan includes ASOLOOP-managed generation as the metered default — $5 (Starter), $10 (Pro), or $20 (Teams) of managed-AI spend per app per month, covering text and image. Connect your AI Model (bring your own key) is the preferred path on every tier: your model, your spend, your audit log. If a managed budget runs out mid-month you get a connect-your-key prompt — never a silent stop, never an auto-charge.

What's the difference between Pro and Teams?

MCP read access — an agent listing your apps and pulling their AI context — is included from Starter. Pro is two apps and two seats — the operator plus a finance / ops partner — and unlocks MCP write, so an agent can update an app's AI context too, via the hosted MCP endpoint or an API token. Teams ($149/app/mo, self-serve) is unlimited apps and seats plus the portfolio and compliance surface: SSO, full MCP with in-product AI chat, read-only API for QBR / BI pipelines, a dedicated CSM, custom retention, SLA support, and the regulated-claim review surface (Rights Administrator role) for healthtech / fintech / children's apps.

What counts as "an app"?

One unique App Store Connect or Google Play Console listing. iOS + Android of the same app = two apps. Different localized variants = same app.

What's "Revenue-Denominated Confidence" and which MMPs are supported?

It means ASOLOOP denominates what an experiment did in revenue, not just CVR points. Four MMP connectors are live — AppsFlyer, Adjust, Branch, and Firebase Analytics — and revenue reads from AppsFlyer today; the other three revenue paths are not yet wired. Translating each hypothesis's Bayesian CVR posterior into an expected revenue range (MMP-derived ARPU + install-to-paid + lifespan) on the card is in progress, and it will ship as a range with every assumption disclosed inline — never a point estimate. Without a connected MMP, CVR confidence still surfaces on every hypothesis card.

What if I outgrow Pro?

Move to Teams — it's published right on this page at $149/app/mo ($124 annual), unlimited apps and seats, self-serve, no sales call required. Your evidence layer persists through the upgrade. Bespoke terms (multi-currency billing, custom retention, security review) go through a Custom-contract Teams motion via sales.

Annual or monthly — which should I pick?

If you're at Pro tier and above, annual is the default — ~17% off and the natural commitment cycle for an ASO tool that compounds value over time. Monthly is available but priced as a flexibility premium, not the recommended path.

I have a portfolio of 25 apps and want self-serve. Do I have to talk to sales?

No. Teams is self-serve at published per-app pricing — 25 apps on annual Teams is $124 × 25 = $3,100/mo, card or invoice, no sales call. A sales conversation only enters if procurement needs bespoke contract terms (multi-currency, custom retention, security review) — that's the Custom-contract Teams motion, and it's optional.

Which currency do you bill in?

Starter and Pro bill in USD at V1. Teams contracts can define multi-currency terms when procurement requires local billing.

Are taxes, VAT, or GST included?

Starter and Pro prices are tax-exclusive at V1. Applicable tax, VAT, or GST is calculated during billing. Teams contracts can define tax-inclusive commercial terms.

When am I charged for additional apps mid-cycle?

Additional apps are charged immediately on a prorated basis for the remaining billing period. If the app count crosses a tier boundary, the upgrade applies immediately and the evidence layer persists.

Do you offer refunds or pro-rated cancellations?

Cancel during the 7-day trial and you are not charged. After conversion, Starter and Pro billing stops at the next renewal date and does not include pro-rated refunds for partial months. Teams follows the signed contract.

Where is customer data stored?

US is the default V1 hosting region. Teams multi-region data residency for US, EU, and APAC is on the V1.1 Wave 6 roadmap; it is not a Starter or Pro self-serve capability at V1.

What is your SOC 2 / ISO posture?

SOC 2 Type II is in pre-audit gap-closure; ASOLOOP does not claim SOC 2 compliance until the audit completes. ISO 27001 is not currently pursued. Teams procurement teams can request security-review documentation through the security intake.

Does my evidence base persist across upgrades and downgrades?

Yes. Per-app signals, hypothesis history, cycle program iterations, and revenue-translation inputs all persist across tier changes — Starter to Pro, Pro to Teams, or back. Tier changes only affect capability access (seats, app cap, reporting exports, regulated-claim review surface). The compounding evidence is yours; we never reset the memory layer on tier transitions.

Confidence in dollars · the receipt, worked out

What a CVR posterior is actually worth — every step shown.

The core promise is revenue-denominated confidence. Here is the model behind it — the per-hypothesis translation ASOLOOP is wiring in now: a Bayesian install-rate posterior translated into a monthly revenue range using your MMP-derived ARPU, install-to-paid rate, and lifespan. No point estimates, no black box — the band is the 90% credible interval, and every input is on the table.

  1. 01

    Tested page · monthly visitors

    50,000

    Illustrative traffic on the iOS product page.

  2. 02

    Install-rate lift · posterior median

    +1.8 pts

    90% credible interval +0.7 to +3.0 pts — the band is what carries through, not a point estimate.

  3. 03

    Incremental installs / mo

    +350 – 1,500

    Visitors × the credible-interval lift.

  4. 04

    Install-to-paid · MMP-derived

    8%

    Read from your connected MMP — AppsFlyer, Adjust, Branch, or Firebase — not assumed.

  5. 05

    Incremental paying users / mo

    +28 – 120

    Incremental installs × install-to-paid.

  6. 06

    ARPU · MMP-derived

    $24 / user / mo

    Also from your connected MMP.

Expected revenue lift

$670 – $2,880/mo

The monthly band the posterior carries. Over a 9-month average lifespan (also MMP-derived), that is roughly $6K–$26K in lifetime value from one winning test.

Worked example — illustrative inputs, not a customer result. Today ASOLOOP renders one workspace-level revenue band, from your connected AppsFlyer revenue, on the Teams-tier stakeholder dashboard; this per-hypothesis band is in progress. ASOLOOP is built and inspectable; with no customers yet, it is not battle-tested at scale.

Pro reporting proof

What Pro's Executive Progress Report renders.

Stakeholder reporting turns the experiment record into a leadership-readable decision surface: what changed, what won, which signal produced it, and the decision that signal wrote into the next cycle. Revenue-denominated reads on this report are in progress.

asoloop / executive progress report

Q3 screenshot learning cycle

High

Experiment

PPO / Screenshot 1 / Benefits-first headline

Outcome

Variant B wins on CVR posterior

Signal written

Benefit-led headline framing · precision high

Source: PPO finalizationEvidence libraryRevocable

Decision: promote the winning screenshot direction into the next cycle program; suppress the weaker headline class for this app.

7 signals / 4 experimentsExport PDF

Runs on the stack you already trust

ASOLOOP adds the loop on top of your store and MMP — it doesn't replace them.

App Store winners and Google Play SLE winners apply live, end to end; CSL winners stage for your publish. And the paid surface is in the loop too: Apple Search Ads conversion is measured live, Google Ads is connected and observed.

  • App Store Connect

    PPO + CPP, automated end-to-end

    Connected
  • Google Play Console

    SLE automated end-to-end; CSL send-for-review staged for you

    Connected
  • Apple Search Ads

    Paid CVR measured live; CPP landing optimized in the loop

    Measured live
  • Google Ads

    Connected and observed — read beside your store experiments

    Observed
  • 4 live MMPs

    AppsFlyer · Adjust · Branch · Firebase — connect the one you run

    Connected
  • AppTweak feed

    Your keyword signal, consumed on Pro+

    Connected
Other tools advise · ASOLOOP operates

Stop running ASO by hand.

Point ASOLOOP at your app, set your autonomy level, and read the receipts. Seven days, your apps, real experiments running on both stores.

Credit card required to start · Not billed during the trial · Cancel anytime

Your store credentials and your own AI-model keys — inspectable, revocable any time.