Surfaces · Where ASOLOOP works
The experimentation system for app acquisition.
ASOLOOP runs the full experiment loop on both stores — the Apple App Store and Google Play — and measures and optimizes against the two paid surfaces your store traffic comes from. ASO is the wedge, not the ceiling.
The honest line
The full loop is live on both stores today — propose, generate, launch, read, apply. On the paid surfaces, ASOLOOP measures the signal live and optimizes the store page your paid traffic lands on; ASOLOOP running the paid experiments itself is required and rolling out. We describe that forward-tense and never claim a paid write-loop before it ships.
Stores — the full loop runs here
Propose, generate the claim-safe creative, launch on the listing, read the result, and ship the winner — live today: App Store winners and Google Play SLE winners apply live; CSL winners stage for your publish.
Apple · Store
Full loop · liveApple App Store
Full loop live — PPO (icon, screenshots, preview video) and Custom Product Pages — plus the title/subtitle/description Apple gives no native test for. Winners apply automatically.
See the surfaceGoogle · Store
Full loop · liveGoogle Play
Full loop live — native store-listing experiments run end to end, winners applied automatically. Winning CSL treatments get send-for-review staged for you.
See the surface
Paid surfaces — measured today, write-loops rolling out
ASOLOOP reads the paid signal live and optimizes the store page it lands on. ASOLOOP running the paid experiments itself is required and rolling out — described forward-tense, never as shipped.
Apple · Paid
Measured · write-loop rolling outApple Search Ads
Measured live — ASOLOOP reads paid-keyword conversion, optimizes the CPP your ASA traffic lands on, and fuses the paid signal into the loop. The full write-loop is rolling out.
See the surfaceGoogle · Paid
Measured · write-loop rolling outGoogle Ads
Connected and observed today — ASOLOOP reads the paid signal alongside your store experiments. The full write-loop is rolling out.
See the surface
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