The step every other tool leaves to you

Every other tool stops at a recommendation. This is the step where ASOLOOP doesn’t.

When a test concludes, ASOLOOP applies the winning variant to your live listing — end to end on the App Store and Google Play SLE — and stages the winning CSL treatment ready for your send-for-review. Reversible inside a 14-day window, recorded in the audit log, backed by the posterior that won. The catalog below exists to serve this step.

apply winner · App Store + Play SLE — stage · CSL
ASOLOOP experiment detail — winner pending approve/reject review (illustrative data)
illustrative data one-click revert · 14-day window audit-logged

The loop, stage by stage

Four stages run the loop. The platform holds it up.

Propose → generate → launch → apply the winner & learn — then the workspace surfaces around the loop. Each answers a gap practitioners named in research. Jump to any one, or read straight down.

Status legend

V1 — live today
V1.1 — in active build, marked Coming soon

Never marketed as already-shipping. The data model already supports the V1.1 shapes below.

Governed, not blind

Propose — what to test next

“Decision support, not more charts.”

Bounded AI on every surface that touches a recommendation. Ranked candidates at create-time — 3 to 4 in Classic mode, one in Agent mode — every option traceable to its source signals, with the deterministic evidence in view alongside the model-written text. The shape of the recommendation surface — many candidates vs one — communicates evidence confidence directly.

See how it reasons

Next best hypothesis

Ranked candidates at create-time — 3 to 4 in Classic mode, one in Agent mode — every option traceable to its source signals.

Hypothesis ranking

Ranked candidates with explicit reasoning. Three to four in Classic, one in Agent — the surface shape itself communicates evidence confidence.

Outcome comparisons

Compare any past experiment to the current proposal. Hypothesis cards show prior results inline, weighted by recency and tier.

Tier-disclosed post-install signals

Every post-install signal carries a precision tier label. The reasoning layer surfaces the tier in why-text on every hypothesis card.

"Why this?" dialogue

Interrogate any Agent-mode recommendation — see the signals, the weights, and the alternatives ranked underneath the top candidate.

Governed, not blind

Generate — claim-safe creative

“AI hallucinates numbers and recommendations with confidence… not built for app store decision-making.”

Every AI-generated variant runs through a claim-safety contract before it can ship, in your storefront's language — es-MX gets es-419, not es-ES. Un-sourced revenue claims and unsupported absolutes are rejected before submission; your house rules apply across every generated variant.

See the claim-safety validator

Claim-safety validator

Every AI-generated variant runs through a claim-safety contract. Un-sourced revenue claims and unsupported absolutes are rejected before submission.

Multi-market, in-language loop

Storefront auto-detected; baseline, review, and competitor analysis captured in the listing language; claim-safe generation per language (es-MX gets es-419, not es-ES); experiments scope to the detected locale. ~30 mapped storefronts — outside them, generation degrades safely with a review flag.

Editable project rules

Coming soon

Teach ASOLOOP your house rules. Banned phrases, mandatory copy patterns, vertical-specific guardrails — applied across every generated variant.

Runs the loop, ships the winner

Launch — both stores, end to end

“Running PPO/CPP/SLE/CSL by hand, tool-switching all day.”

Run, monitor, and finalize PPO / CPP / SLE experiments end-to-end — SLE is Google's native store-listing A/B test and the Android default. CSLs authored and measured, with send-for-review staged for you. The Playwright automation engine handles submission, status checks, and finalization across Apple and Google; cycle programs schedule recurring iterations; precision class disclosed before you launch.

See the loop in detail

Cross-platform automation

Apple PPO + CPP and Google SLE submitted, monitored, and finalized end-to-end via the Playwright automation engine. CSLs authored and measured; send-for-review staged for you.

Cycle programs

Recurring ExperimentSchedule entities with daily / weekly / biweekly / monthly / quarterly cadences. Each iteration spawns a child experiment; signal contributions accumulate.

Single-variant routed tests

Run CPP_paid, CSL_paid, or owned-routed experiments at the per-variant deterministic tier — install assignment is deterministic via ASA / UTM / OneLink identifiers.

Low-traffic cohort coverage

Native PPO, Google SLE, and organic CSL experiments fire at the cohort-window tier, with explicit precision-tier disclosure so low-volume programs still produce honest signal.

Pre-launch precision preview

See the precision class your experiment will fire at before you launch. Per-variant deterministic, modeled, or cohort-window approximation — never a surprise.

Runs the loop, ships the winner

Apply the winner & learn

“Manually applying the winning variant after every finalization.”

Winner application is on by default and ships only the statistically judged winner — ASOLOOP writes the winning variant to the live listing (CSL winners: send-for-review staged for you), reversible within the 14-day undo window, with ask-first one toggle away in Settings. Revenue flows in from your connected AppsFlyer account — feeding ARPU, install-to-paid rate, and lifespan into every confidence surface is in progress — and every hypothesis, variant, and outcome is recorded per app across PPO/CPP/SLE/CSL cycles.

See the undo path

Auto-apply winner

On by default, and it ships only the statistically judged winner: ASOLOOP writes the winning variant to the live listing — reversible within the 14-day undo window, with ask-first one toggle away.

14-day winner revert window

Roll back an applied winner for 14 days. Suspend any experiment, revoke any signal within its 7-day window, force-switch back to Classic — every action carries an undo path; irreversible mistakes are not part of the design.

MMP revenue sync

Revenue flows from your connected AppsFlyer account into the workspace revenue band on the Teams-tier stakeholder dashboard today. ARPU, install-to-paid rate, and lifespan feeding every confidence surface — translating each CVR posterior into a revenue range — is in progress.

Revenue-denominated confidence

A workspace-level revenue band computed from your connected AppsFlyer revenue, on the Teams-tier stakeholder dashboard today — a range bucket, no point estimates. Per-hypothesis translation of the Bayesian CVR posterior into a revenue range, every assumption disclosed inline, is in progress.

Experiment memory

Every hypothesis, metadata change, variant, and outcome recorded per app. Indexed, timestamped, searchable across PPO/CPP cycles.

AI evidence trail

Every LLM-rendered surface keeps its deterministic evidence in view — trace any claim to its source experiment. No black-box scores. No silent confidence claims.

The platform around the loop

Workspace, integrations, and access — what the loop runs on.

Governed, not blind

Collaboration

“All-or-nothing AI toggle; I want control where it matters.”

Multi-app workspace, multi-seat collaboration, and regulated-claim review for vertical-restricted teams — pre-staged so the data model already supports the shape teams need at portfolio scale.

See Teams pricing

Multi-app workspace

Manage your portfolio from one surface. Per-app evidence stays isolated; portfolio-level views show what is rolling and what is converging.

Rights Administrator role

A dedicated role for regulated-claim review. Approvals tracked per artifact. Brand or legal stays in the loop without slowing the experimentation cycle.

Teams

Audit log with export

Coming soon

Event-level audit trail covering every signal, decision, and platform mutation. Exportable for compliance review.

Teams · Pro+Compliance

Revenue-denominated

Integrations

“Must present results to internal leadership — leadership reads dollars, not CVR points.”

Apple App Store Connect + Google Play Console for the experimentation surface. Four live MMP connectors — AppsFlyer, Adjust, Branch, and Firebase Analytics; revenue translation is AppsFlyer-derived today. AppTweak as a Pro+ keyword signal source. Apple Search Ads for routed-traffic precision. Connect Your AI Model (BYOK Anthropic / OpenAI / fal.ai) on every tier.

See your MMP live

App Store Connect

Apple PPO + CPP submitted, monitored, and finalized via the Playwright automation engine. ASA creative IDs supported as routed-traffic identifiers.

Google Play Console

Native SLE experiments (Default Listing A/B, the Android default) handled end-to-end. CSLs authored and measured — send-for-review staged for you. UTM-tagged Install Referrer supported for routed CSL traffic.

AppsFlyer

Your AppsFlyer revenue feeds the workspace-level revenue band today; ARPU, install-to-paid rate, and lifespan feeding per-experiment confidence is in progress. Works across AppsFlyer Zero, Growth, and Enterprise plans.

AppTweak

Your existing AppTweak keyword feed becomes part of ASOLOOP's experiment evidence. Same subscription, more durable learning.

Pro+

Apple Search Ads

Apple Search Ads creative IDs are first-class routed-traffic identifiers — paid CPP experiments fire at the per-variant deterministic precision tier.

Multi-MMP coverage

Adjust, Branch, and Firebase Analytics connectors are live alongside AppsFlyer — pick the MMP your stack already runs on. Revenue-input derivation is AppsFlyer-based today.

Read-only API

Coming soon

Programmatic access to experiments, signals, and confidence surfaces — for QBR pipelines, BI tools, and internal portals.

Pro+

Connect your AI model

Bring your own Anthropic, OpenAI, or fal.ai keys. Required on Starter and Pro; optional on Teams alongside managed AI.

Governed, not blind

Security & Access

“We need SSO, audit log, regional residency, API access before we can sign.”

SSO/SAML for centralized identity, multi-region data residency for vertical-regulated portfolios, and the Pro + Compliance add-on for mid-market teams that need audit log + SSO + residency without committing to Teams. Self-serve handles Starter and Pro; this surface is what unblocks procurement.

Talk to us about Teams

SSO / SAML

Single sign-on via SAML 2.0. Centralized provisioning, deprovisioning, and group-mapped role assignment.

Teams

Multi-region data residency

Coming soon

Pin your workspace to US, EU, or APAC. Data plane and processing stay in-region; SLAs and audit obligations follow.

Teams

Pro + Compliance add-on

Coming soon

Audit log with export, SSO, and data residency available as a Pro-tier add-on for regulated mid-market portfolios.

Pro add-on

The problem, in one line

Every other tool stops at a recommendation.

The keyword tools, the dashboards, the new “AI agents” — they analyze, prioritize, recommend. Then the work comes back to you. ASOLOOP is built for the other half: it runs the experiment loop, ships the winner, and shows you why — with a traceable receipt on every move.

It runs the loop

It runs the whole experiment loop — both stores, at the autonomy you grant.

Propose, generate, launch, ship App Store winners and Google Play SLE winners live and stage CSL winners for your publish, learn — in your storefront's language. Set how much it does on its own per app: Classic for a ranked shortlist you approve, Agent + Autopilot for hands-off. You need more traffic, not more analysis.

The loop, closing — and the controls you keep

the loop, closing endless
01/05

New hypothesispicked from the confidence-ranked pool

  • Audit logevery autonomous move, exportable
  • One-click revert14-day window on applied winners
Classic · Agent · Autopilot

It ships the winner

It applies the winning variant to your live listing — reversible and logged.

Every other ASO tool stops at a recommendation and hands the doing back to you. ASOLOOP applies the winner on your live listing — App Store and Google Play SLE, end to end, revert within 14 days — and stages winning CSL treatments ready for your publish.

  • Where it shipsApp Store + Play SLE live · CSL staged
  • Revert window14 days on applied winners
Apply automated · App Store + Play SLECSL winners staged · Google PlayStart free trial

Governed, with receipts

Every move it makes on its own traces to the evidence behind it.

No black-box claims. Each move carries a source-citation chip, a precision tier, and a revert affordance — inspectable and reversible. That is what makes letting it act credible.

Every move traceable + reversible

Revenue-denominated

The number your VP reads — a revenue band, not just a CVR delta.

The Teams-tier stakeholder dashboard carries one workspace-level revenue band computed from your connected AppsFlyer revenue today — real numbers, never a point estimate. Per-hypothesis revenue ranges (CVR posterior × your ARPU, install-to-paid, and lifespan) are in progress.

Revenue band via AppsFlyer

It compounds

Every experiment writes to your app's evidence — the next one starts smarter.

Inconclusive tests stop being wasted: every result lands in a per-app evidence library that feeds the next proposal. The moat sits under the action — leave, and you start from scratch.

Per-app evidence library
Other tools advise · ASOLOOP operates

Stop running ASO by hand.

Point ASOLOOP at your app, set your autonomy level, and read the receipts. Seven days, your apps, real experiments running on both stores.

Credit card required to start · Not billed during the trial · Cancel anytime

Your store credentials and your own AI-model keys — inspectable, revocable any time.