Surface · Apple App Store
The whole App Store loop runs here. Including the parts Apple won't test.
ASOLOOP proposes the test, generates claim-safe creative, launches it through Product Page Optimization and Custom Product Pages, reads the result, and applies the winner — end to end, on your live listing. And it measures the value of the title, subtitle, and description Apple's PPO gives you no native way to experiment on.
- PPO+ CPP
- Native tests run
- 3
- Metadata fields measured
- Auto
- Winner applied
What ASOLOOP does here
Apple App Store, in the loop.
Apple's Product Page Optimization only lets you A/B the icon, screenshots, and preview video — and it has no API to apply a winner. ASOLOOP runs PPO and Custom Product Pages end to end, measures the metadata Apple won't test, and closes the loop where Apple leaves it open.
Product Page Optimization, run end to end
Live todayASOLOOP submits, monitors, and finalizes PPO treatments for the icon, screenshots, and preview video through store automation — the same three slots Apple exposes, run as a managed cycle instead of a manual chore.
Custom Product Pages, in the same loop
Live todaySpin up and measure Custom Product Pages for specific audiences and routed traffic, scored against the same evidence model as PPO so the whole listing improves on one cadence.
Measures what Apple gives no native test for
Live todayApple's PPO cannot experiment on the title, subtitle, or description. ASOLOOP measures the value of changes to those three fields — the signature capability no native tool offers — so the highest-leverage metadata stops being a guess.
Auto-applies the winner through store automation
Live todayApple ships no apply-API. ASOLOOP writes the winning variant to the live listing through store automation, behind your opt-in, with a 14-day undo window. This is the structural reason no rival closes the iOS loop — most stop at 'here's the winner, go apply it by hand.'
A source-traced receipt on every move
Live todayEvery proposal, variant, and applied change is recorded per app with its source signals — inspectable and reversible, so the loop is auditable rather than a black box.
Live today vs rolling out.
The full loop runs on this store end to end, right now.
Native A/B tests (icon, screenshots, preview video)
Today: Run end to end through PPO — submitted, monitored, finalized.
Custom Product Pages
Today: Created and measured in the same loop.
Title / subtitle / description
Today: Measured by ASOLOOP — the value Apple's PPO has no native test for.
Applying the winner
Today: Automatic through store automation, behind your opt-in, with a 14-day undo.
Common questions
Questions about Apple App Store.
Doesn't Apple's Product Page Optimization already do A/B testing?
For three slots — icon, screenshots, and preview video — yes. It cannot test the title, subtitle, or description, and it has no API to apply a winner. ASOLOOP runs PPO and Custom Product Pages end to end, measures the metadata Apple won't test, and applies the winner through store automation.
How can you test the title, subtitle, and description if Apple doesn't support it?
ASOLOOP measures the value of changes to those fields against your live conversion and post-install signals, so the highest-leverage metadata is informed by evidence instead of opinion. It's the capability no native tool offers.
How does the winner get applied without an Apple apply-API?
Through store automation — on by default for the statistically judged winner, with a 14-day undo window and ask-first one toggle away. Closing the loop where Apple leaves it open is the structural reason no rival ships a full iOS loop.
Other surfaces
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