Surface · Apple Search Ads
Your paid-keyword signal, fused into the loop. The write-loop is rolling out.
ASOLOOP reads Apple Search Ads conversion live today and uses your ASA creative IDs as routed-traffic identifiers — so the Custom Product Page your paid traffic lands on can be experimented on at the per-variant deterministic tier. ASOLOOP running the paid campaign experiments itself is required and rolling out; we measure and optimize the page today, and we are honest about what is coming.
- Live
- Paid CVR measured
- CPP
- Paid landing optimized
- Soonrolling out
- Full write-loop
What ASOLOOP does here
Apple Search Ads, in the loop.
Apple Search Ads is where paid intent meets your store page. ASOLOOP measures that paid signal live today and optimizes the page it lands on; the part where ASOLOOP manages the paid experiments itself is required and rolling out, and we will not describe it as shipped before it is.
Measures paid-keyword conversion — live today
Live todayASOLOOP reads how your Apple Search Ads traffic converts, so paid CVR is part of the evidence the loop reasons over rather than a separate dashboard you reconcile by hand.
Optimizes the CPP your ASA traffic lands on — live today
Live todayASA creative IDs are first-class routed-traffic identifiers in ASOLOOP, so the Custom Product Page paid traffic reaches is experimented on at the per-variant deterministic precision tier. Install assignment is deterministic via the ASA identifier.
Fuses the paid signal into the store loop — live today
Live todayPaid-keyword conversion feeds the same per-app evidence model that drives store experiments, so paid and organic learning compound together instead of living in silos.
Running the paid campaign experiments itself — rolling out
Rolling outASOLOOP managing Apple Search Ads experiments end to end — proposing, launching, and applying paid-campaign changes — is required and rolling out. Today ASOLOOP measures the paid signal and optimizes the landing page; it does not yet run the paid experiments for you, and we will not claim it does.
Live today vs rolling out.
We measure this paid surface live today and are forward-tense about the write-loop. No present-tense paid claims.
Paid-keyword conversion
Today: Measured live and fused into the loop.
The CPP your ASA traffic lands on
Today: Optimized live at the per-variant deterministic tier via ASA identifiers.
ASOLOOP running the paid experiments itself
Today: Not yet.
Rolling out: Required and rolling out — the full paid write-loop is coming.
The full Apple Search Ads write-loop — ASOLOOP proposing, launching, and applying paid-campaign experiments — is required and rolling out. It matches an in-product 'coming soon.' Today ASOLOOP measures the paid signal live and optimizes the page that traffic lands on; we describe the rest forward-tense, never as shipped.
Common questions
Questions about Apple Search Ads.
Does ASOLOOP run my Apple Search Ads campaigns today?
No — and we won't say it does. Today ASOLOOP measures your paid-keyword conversion live and optimizes the Custom Product Page your ASA traffic lands on. ASOLOOP running the paid campaign experiments itself is required and rolling out.
What works on Apple Search Ads right now?
Live today: ASOLOOP reads paid CVR, treats ASA creative IDs as routed-traffic identifiers so paid CPP experiments fire at the per-variant deterministic tier, and fuses the paid signal into the same evidence model as your store experiments.
When does the full paid write-loop ship?
It is required and rolling out. We describe it forward-tense and gate it behind an in-product 'coming soon' until it is genuinely live — measuring the paid signal honestly today matters more than claiming the write-loop early.
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