Surface · Google Play
The whole Google Play loop runs here — on native store-listing experiments.
ASOLOOP proposes the test, generates claim-safe creative, launches it as a native store-listing experiment, reads the result, and applies the winner — end to end, on your live listing. Custom Store Listings are the second organic lane, authored and measured on the same cadence, with send-for-review staged for you.
- SLE + CSLorganic
- Live test surfaces
- 5active
- Experiments at once
- Auto
- Winner applied
What ASOLOOP does here
Google Play, in the loop.
Google Play exposes two organic lanes: native store-listing experiments — the default, run end to end with the winner applied where most tools stop at a recommendation — and Custom Store Listings, alternate listings you target and measure. ASOLOOP authors both, scores them against one evidence model, and stages CSL send-for-review for you.
Custom Store Listings, authored and measured end to end
Live todayASOLOOP authors, monitors, and finalizes Custom Store Listing treatments — run as a managed cycle, with send-for-review staged for you. Google allows up to 5 active experiments and up to 50 live custom pages; ASOLOOP works within those caps for you.
Targeted listings, in the same loop
Live todayCustom Store Listings target specific audiences, countries, and routed traffic. ASOLOOP measures each against the same evidence model, so the whole listing improves together instead of drifting page by page.
Text and visual treatments together
Live todayCopy and graphics are measured on Google Play in one place, with the next test proposed from accumulated, per-app evidence.
Auto-applies the winner
Live todayOnce a native-experiment treatment wins, ASOLOOP writes it to the live listing behind your opt-in, with a 14-day undo window — closing the loop instead of handing you a to-do. Winning CSL treatments get send-for-review staged for you.
A source-traced receipt on every move
Live todayEvery proposal, variant, and applied change is recorded per app with its source signals — inspectable and reversible, so the loop stays auditable.
Live today vs rolling out.
The full loop runs on this store end to end, right now.
Custom Store Listings (text + graphics)
Today: Authored and measured end to end — send-for-review staged for you.
Native store-listing experiments
Today: Live — the default lane: up to 5 concurrent localized experiments, 3 treatments each, run end to end with the winner applied.
Applying the winner
Today: Automatic for native-experiment winners, behind your opt-in, with a 14-day undo; winning CSL treatments get send-for-review staged for you.
Common questions
Questions about Google Play.
How is this different from running Custom Store Listings myself in Play Console?
ASOLOOP proposes the next test from accumulated per-app evidence, generates the claim-safe variant, authors and measures the Custom Store Listing end to end, and stages send-for-review for you — instead of you setting up each one by hand and remembering to act on the result.
Can I still run a native Store Listing Experiment on Google Play?
Yes — native Store Listing Experiments are live and the default lane: up to 5 concurrent localized experiments with 3 treatments each, run end to end with the winner applied. Custom Store Listings are the second organic lane, with up to 5 active experiments and up to 50 live custom pages.
Is the Google Play loop really live today?
Yes — native store-listing experiments run end to end on Google Play right now, winners applied automatically. Custom Store Listings are authored and measured in the same loop, with send-for-review staged for you.
Other surfaces
Stop running ASO by hand.
Point ASOLOOP at your app, set your autonomy level, and read the receipts. Seven days, your apps, real experiments running on both stores.
Credit card required to start · Not billed during the trial · Cancel anytime
Your store credentials and your own AI-model keys — inspectable, revocable any time.