Surface · Google Ads
Connected and observed today. The write-loop is rolling out.
ASOLOOP connects to Google Ads and observes the paid signal today, so paid performance can be read alongside your store experiments instead of in a separate tab. ASOLOOP running Google Ads experiments itself is required and rolling out — we describe it forward-tense and will not claim a paid write-loop before it is live.
- Connected
- Account linked
- Observed
- Paid signal read
- Soonrolling out
- Full write-loop
What ASOLOOP does here
Google Ads, in the loop.
Google Ads is the second paid surface ASOLOOP measures against. Today the account connects and the paid signal is observed so it can be reconciled with store learning; ASOLOOP managing Google Ads experiments itself is required and rolling out, and is described forward-tense only.
Connects your Google Ads account — today
Live todayLink Google Ads so its paid signal is available to the loop. The connection is live today; what ASOLOOP does with it is observe and measure, not yet write.
Observes the paid signal — today
Live todayASOLOOP reads Google Ads performance so paid results can be reconciled against your store experiments in one place, rather than reconciled by hand across separate dashboards.
Running Google Ads experiments itself — rolling out
Rolling outASOLOOP proposing, launching, and applying Google Ads experiments end to end is required and rolling out. Today ASOLOOP connects and observes; it does not run the paid experiments for you, and we will not present it at parity with the live store loop.
Live today vs rolling out.
We measure this paid surface live today and are forward-tense about the write-loop. No present-tense paid claims.
Google Ads account connection
Today: Live — link the account so the paid signal reaches the loop.
Observing the paid signal
Today: Live — read alongside your store experiments.
ASOLOOP running the paid experiments itself
Today: Not yet.
Rolling out: Required and rolling out — the full write-loop is coming.
The full Google Ads write-loop — ASOLOOP proposing, launching, and applying paid experiments — is required and rolling out, behind an in-product 'coming soon.' Today ASOLOOP connects and observes the paid signal; we describe the rest forward-tense and do not present Google Ads at parity with the live store loop.
Common questions
Questions about Google Ads.
Does ASOLOOP run my Google Ads campaigns today?
No, and we won't claim it does. Today ASOLOOP connects to Google Ads and observes the paid signal so it can be read against your store experiments. Running the paid experiments itself is required and rolling out.
Is Google Ads at the same stage as the App Store and Google Play loops?
No. The store loops run end to end today. Google Ads is connected and observed; its write-loop is rolling out, and we deliberately do not present it at parity with the live store experiments.
When does the Google Ads write-loop ship?
It is required and rolling out, gated behind an in-product 'coming soon.' We describe it forward-tense until it is genuinely live.
Other surfaces
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